betterMD warehouse mural

The Evolution of betterMD

betterMD founded October 1999

betterMD began as an idea shared by the founders (as told in our story) to extend safe, effective weight loss through a network of doctors,  the betterMD Network… and so our company,, Inc. was founded in 1999, and our medical weight management business was launched.

Initially, we helped weight loss seekers create a letter of introduction and a treatment plan which they were required to have approved by their primary care provider. Our goal being, the doctor would then team up with betterMD to supervise their patient’s treatment, and our network of weight-friendly doctors would grow. 

The Science of Weight Loss

As our patients lost weight, word spread and we were joined by both clinical and research partners. Very early in our development we were chosen by the WEA Trust (Wisconsin Education Assn Council) to conduct a five year, $5M study of obesity treatment. From this reseach, Dr. Murdy’s team published several papers outlining his patient’s success with meal replacement therapy and Internet-based support. During this period, we also conducted and published research funded by the National Dairy Council, studying the use of dairy in a novel, milk-based weight loss plan.

Remote and Internet-based treatment

As the medical weight loss industry matured, our focus shifted to supporting larger clinic and hospital-based programs. Of course, Dr. Murdy continued to see his patients and betterMD continued to work with interested providers throughout the region, but our goal was to use emerging technology to extend our success to larger groups of patients.

To accomplish this goal, betterMD specialized in Internet-based support for the multi-disciplinary treatment of obesity. In plain language, we learned how to use the web to help people change their behavior and lose weight. And it worked!

Patients in the weight loss programs supported by betterMD continue to safely and effectively lose significant amounts of weight, improving their lives in many ways.

EV-O-LU-TION: The gradual development of something, especially from a simple to a more complex form.

Self-directed weight control

More and more people are taking control of (and responsibility for) their health. Self-directed weight control is an essential part of this movement and is growing rapidly.

According to one estimate, weight-loss programs are an $80 billion business in America alone, and folks are trending toward more self-directed weight loss plans. According to this same study, while weight-loss programs have increased by 20% since 2003, self-directed weight loss has increased by 400%.

betterMD Nutrition Products are ideal for weight loss and healthy living and we are now making them available to the self-directed weight loss market.

betterMD meal plan

This is an overview of a basic meal plan for weight loss. Obviously, you will need to modify it to suit your goals and lifestyle.

The plan calls for both betterMD nutrition products, and whole, fresh foods, and spans a calorie range of 1100 to 1500 calories, depending upon a few simple variations.

In it’s simplest form, you will consume five betterMD products, plus 2 to 3 servings of fresh veggies and a 350 calorie, portion-controlled meal. It’s that easy!

Contact us to learn more and get started.