The Evolution of betterMD

Evolution of betterMD
Evolution of betterMD

The Evolution of betterMD

betterMD began as an idea shared by the founders (as told in our story) to extend safe, effective weight loss through a network of doctors,  the betterMD Network… and so our company, betterMD.net, Inc. was founded in 1999, and our medical weight management business was launched.

Initially, we helped weight loss seekers create a letter of introduction and a treatment plan which they were required to have approved by their primary care provider. Our goal being, the doctor would then team up with betterMD to supervise their patient’s treatment, and our network of weight-friendly doctors would grow. 

As our patients lost weight, word spread and we were joined by both clinical and research partners. Very early in our development we were chosen by the WEA Trust (Wisconsin Education Assn Council) to conduct a five year, $5M study of obesity treatment. From this reseach, Dr. Murdy’s team published several papers outlining his patient’s success with meal replacement therapy and Internet-based support. During this period, we also conducted and published research funded by the National Dairy Council, studying the use of dairy in a novel, milk-based weight loss plan.

As the medical weight loss industry matured, our focus shifted to supporting larger clinic and hospital-based programs. Of course, Dr. Murdy continued to see his patients and betterMD continued to work with interested providers throughout the region, but our goal was to use emerging technology to extend our success to larger groups of patients.

To accomplish this goal, betterMD specialized in Internet-based support for the multi-disciplinary treatment of obesity. In plain language, we learned how to use the web to help people change their behavior and lose weight. And it worked!

Patients in the weight loss programs supported by betterMD continue to safely and effectively lose significant amounts of weight, improving their lives in many ways.

EV-O-LU-TION: The gradual development of something, especially from a simple to a more complex form.

Oxford Languages & Google [ https://languages.oup.com/google-dictionary-en/ ]

More and more people are taking control of (and responsibility for) their health. Self-directed weight control is an essential part of this movement and is growing rapidly.

According to one estimate, weight-loss programs are an $80 billion business in America alone, and folks are trending toward more self-directed weight loss plans. According to this same study, while weight-loss programs have increased by 20% since 2003, self-directed weight loss has increased by 400%.

betterMD Nutrition Products are ideal for weight loss and healthy living and we are now making them available to the self-care market through our web site.

This is a simplified overview of a typical meal plan. Obviously, you will need to modify it to suit your lifestyle. These are guidelines, not “rules.”

The betterMD plan calls for both betterMD nutrition products, and whole, fresh foods, and spans a calorie range of 1100 to 1400 calories, depending upon a few simple variations.

In it’s simplest form, you take five betterMD items, some fresh veggies and a 350 calorie, portion-controlled meal. It’s that easy!

Contact us to learn more and get strarted.

hmmm…

October, 1999

betterMD.net, Inc. founded

Dr. David Murdy, Dwight Murdy, and Mike Murdy launch betterMD in Janesville, Wisconsin.

October, 1999

October, 2001

betterMD @ NAASO International

Dr. Murdy presents his research at the North American Association for the Study of Obesity in Quebec City (one month after 9-1-1 attacks).

October, 2001

October, 2010

Obesity drug, sibutramine (Meridia) pulled

October, 2010

July 9, 2020

DEM passes

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July 9, 2020