The Evolution of betterMD

Evolution of betterMD
Evolution of betterMD

The Evolution of betterMD

betterMD began as an idea shared by the founders (as told in our story) to extend safe, effective weight loss through a network of doctors,  the betterMD Network… and so our company, betterMD.net, Inc. was founded in 1999, and our medical weight management business was launched.

Initially, we helped weight loss seekers create a letter of introduction and a treatment plan which they were required to have approved by their primary care provider. Our goal being, the doctor would then team up with betterMD to supervise their patient’s treatment, and our network of weight-friendly doctors would grow. 

As our patients lost weight, word spread and we were joined by both clinical and research partners. Very early in our development we were chosen by the WEA Trust (Wisconsin Education Assn Council) to conduct a five year, $5M study of obesity treatment. From this reseach, Dr. Murdy’s team published several papers outlining his patient’s success with meal replacement therapy and Internet-based support. During this period, we also conducted and published research funded by the National Dairy Council, studying the use of dairy in a novel, milk-based weight loss plan.

As the medical weight loss industry matured, our focus shifted to supporting larger clinic and hospital-based programs. Of course, Dr. Murdy continued to see his patients and betterMD continued to work with interested providers throughout the region, but our goal was to use emerging technology to extend our success to larger groups of patients.

To accomplish this goal, betterMD specialized in Internet-based support for the multi-disciplinary treatment of obesity. In plain language, we learned how to use the web to help people change their behavior and lose weight. And it worked!

Patients in the weight loss programs supported by betterMD continue to safely and effectively lose significant amounts of weight, improving their lives in many ways.

EV-O-LU-TION: The gradual development of something, especially from a simple to a more complex form.

Oxford Languages & Google [ https://languages.oup.com/google-dictionary-en/ ]

October, 1999

betterMD.net, Inc. founded

Dr. David Murdy, Dwight Murdy, and Mike Murdy launch betterMD in Janesville, Wisconsin.

October, 1999

October, 2001

betterMD @ NAASO International

Dr. Murdy presents his research at the North American Association for the Study of Obesity in Quebec City (one month after 9-1-1 attacks).

October, 2001

October, 2010

Obesity drug, sibutramine (Meridia) pulled

October, 2010

July 9, 2020

DEM passes

I am timeline card content. You can change me anytime. Click here to edit this text.
July 9, 2020

Let’s do this!

Let's do this!

Welcome to our brand new site for shopping online! We are glad you are here and hope you will visit often to watch our platform grow…